I can not stress enough upon the importance of a great user experience. If your user experience is zero, you definitely will not make your customers happy and when you don’t make your customers happy, you lose leads and conversions ultimately. A great user experience not only makes your customers stay on your website for longer but also helps you generate a higher return on investment. Users are having an experience every time they land on your site. According to studies, 8% of users are less likely to return to a website once they have had a bad user experience. The stats are pretty evident of the importance of a great user experience.
Many people confuse the UX-user experience and UI-user interface. They are not exclusive from each other but they are also not the same thing. UX is all about how users interact with your website or application, it includes the usability of the product whereas UI is all about how your users feel it includes the interface, the look, and the feel.
Having said that, maintaining a significant number of conversions every month is crucial for your online presence and product success. And user experience, among other things, is one of the most common factors that impact conversion rates. User experience is all about the ease of navigating through the website, engagement, and interactivity with your web pages. In simpler words, it refers to how easily users can find what they are looking for in your website, all in all, it refers to frictionless digital customer experiences.
If your CTAs are not strategically placed throughout the website, or if the web loading speed is longer, or if the design is not responsive – then the chances are your user experience is not up to the mark, the reason why you may have higher bounce rates. Do you know what higher bounce rates do to your website? It affects the websites’ health which as a result impacts the web’s ranking on Google search engine, otherwise known as search engine optimization.
What is user experience?
According to Interaction-design.org, ‘User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function.’
So if you are too struggling with your websites’ user experience. In this blog, you will find all the tips and techniques to enhance your website’s user experience in order to increase your conversions. So let’s jump right into it.
The importance of UX design
- UX design helps companies and websites in providing intuitive user experiences, meaning, if the user is able to use the application without any difficulty meaning you have achieved what every good UX design should.
- A great UX design brings coherence and continuity to the product and leaves a lasting impression on people- something to remember you by.
- It creates positive user experiences and seamlessly fulfills customer’s needs.
- Defines customer journey and leads businesses towards success.
- This leads to higher ROI, leads, and ultimately sales.
UI/UX design guide to increasing conversions
The power of video on the home page
We often see too much textual content on the landing pages. Textual content is good, but at times they tend to bore website visitors. Telling you that from experience. Sure text is good for SEO but as business owners, you need to offer something different as well such as videos, in order to stand out from the crowd. At Least a single video on the home page or sales page can get the job done. The video shouldn’t be generic, instead, it should summarize the whole page in 2 minutes or less. In terms of the UX, video offers a great way for lead generation because trust me no one has time to read long-winded paragraphs. Through videos, you can communicate with your web visitors directly without them having to take so many actions or click on too many links just to know what your product offers.
Strategically place CTAs on your web landing page
CTA’s or call to action buttons on your website should be strategically placed throughout. The goal here is to sell your product or services to your web visitors, so if they can not find your sign up button, how will you be able to reach them or convert them? You can’t. CTAs are the primary source for conversions, so make sure their placements are strategic meaning they should be prominent and easier to find. Plus their UI design stands out too. CTA buttons should be placed at the top of the page in the navigation bar, they should be at the bottom of the page and also spread around in the middle. The best way is to put your CTA above the fold.
The website should be highly optimized
The responsiveness and optimization of your website are as important. In Fact, the most important thing is if you want your visitors to actually stay or keep them coming back for more. The design should be highly responsive no matter the device. Also, the web page loading speed should also be optimized. According to a study conducted by backlinks – a popular SEO tool, the average time it took to fully load a webpage was 10.3 seconds on desktop and 27.3 seconds on mobile. Whereas the universally accepted web page load time should be 3 seconds or less. So businesses really need to work on their web page speed or else it may frustrate users and you can lose your potential customers on the spot.
Readability score should be 9 or lower
Most of the time, we tend to ignore the readability analysis of the webpage. But the notion is flawed. Readability is an important part of UX and UI. It tells you about how readable your website is. The most important things to keep in mind are – use more active voice than passive voice, your sentences should not be harder to read, sentences should not be longer than 15 words, use more transition words so that your content flows nicely, and last but not least use smaller paragraphs with headings so that people who don’t want to read can skim through the text. Also, you should focus on UI elements such as typography including font sizes and the font itself.